Consumer Behaviour - BU 2021 Question Paper

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B.B.A. III^rd Year Main Examination, 2021

(Group - III - IX) Elective - A (MARKETING)

Paper - XVII

Consumer Behaviour

[Maximum Marks : 40

नाष्ट - प्रत्येक खण्ड से पूछ गये प्रशा के अंकस्मान है । प्रत्येक खण्ड का उत्त्ता रनवी न पृष्ठ से प्रारम्भा करे हल करें । उत्तारपुस्तिका की संख्या 6 सपृम्पठन् रेक्तःअधि क न हा । विद्याथी द्वारा स्वयं की हस्तलिपि मे ं उत्तार है । विद्याथी उत्तरपुस्तिका का प्रथम पृष्ठ विकचालककीoral कस. कृटस प्राप्त करे ं । (प्रत्येकप्रसका उ समान्य 50 शब्दा से अधिक नहा।)

Note :- All questions from each section carry equal marks. All questions are compulsory and answer limit are approximately 250 words. Start the answer of each section from new page. Maximum limit of pages of answer booklet are approximately 16 pages. Answer should be written by the student in his/her own handwriting mandatory. The first page of answersheet should be download by the student from university website is mandatory.

Elaborate the concept of consumer behaviour.

उपभोक्ता व्यवहारकी अवधारणा की व्यख्य की ज्यि ।

Write a short note on consumer decision making process.

उपभ्ााक्ता निर्णयले ने की प्रक्रिय पर टिप्पणी की ज्यि ।

What is consumer motivation?

उपभोक्ता प्ररणा क्या है ?

How personality and self concept influence behaviour? Explain.

व्यक्तित्व र आत्म अवधारणा व्यवहारका कै से प्रभावित करते है ? समझा इये ।

Discuss the influence of reference group on buyer behaviour.

खरीददारके व्यवहार पर संदभा स्मू ह के प्रभाव पर चचा करे ।