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Total No. of Questions : 13
[Total No. of Printed Pages : 3
DV-427
M.B.A. (F.T.) IIIrd Semester
Examination, 2021-22
Advertising Management
Paper - FSM-2
Time : 3 Hours]
[Maximum Marks : 80
Note :- Attempt both the sections.
SECTION - 'A'
Short Answer Type Questions 8×4=32
Note :- Attempt any four questions. Each question carry 8 marks.
1.
What are the functions of advertising ?
2.
Explain how rural advertising is important ?
3.
What is DAGMAR approach in advertising ?
4.
How advertising is helpful in stimulating the primary demand of the customers ?
5.
What are the different factors affecting advertising budget ?
6.
Explain campaign planning.
7.
What do you understand by media planning ?
8.
How is sales promotion important in Marketing ?
SECTION - 'B'
Long Answer Type Questions 16×3=48
Note :- Attempt any three questions. Each question carry 16 marks.
9.
What are the legal and social aspects of advertising ?
10.
Explain Wilbur Schramm's model and two step flow of communication.
11.
Explain different elements of advertising.
12.
What do you understand by advertising media ? What are the different types of advertising media ?
13.
How is sales promotion different from advertising ? What are the different tools and techniques of sales promotion ?