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Total No. of Questions : 13
Total No. of Printed Pages : 04
UC-563
M.B.A. (Reg./Ex./ATKT) Examination, 2024
(Third Semester)
BUSINESS POLICY AND STRATEGIC MANAGEMENT
CP : 301
(Compulsory for all MBA Courses)
Time : 3 Hours
[Maximum Marks : 80]
Note : Attempt questions of both Sections as directed.
Distribution of marks is given with Sections.
Section A
(Short Answer Type Questions)
4×8=32
Note : Attempt any Four questions. All questions carry equal marks.
1.
Discuss the need and process of strategic management. Why is it important in today’s business environment ?
2.
How are mission statements formulated and communicated ?
3.
How does experience curve help in making decisions ?
4.
Explain the concept of value chain analysis with examples.
5.
Explain the relevance of GE nine cell matrix in strategic analysis.
6.
List the conditions that indicate that a turnaround is needed.
7.
What is Blue Ocean Strategy ? Explain with suitable Indian example.
8.
Explain the significance of strategic evaluation and control.
Section B
(Long Answer Type Questions)
3×16=48
Note : Attempt any Three questions. All questions carry equal marks.
9.
Do you think that competition is always bad for organisations ? Explain Porter’s five forces model as to how businesses can deal with the competition.
10.
What do you understand by environmental analysis ? Discuss the techniques used for environmental scanning.
11.
Describe the different types of strategic alternatives : stability, expansion, retrenchment and combination. Provide examples for each.
12.
What are the important perspectives of Balance Score Card ? Why is it needed ? Explain with suitable example.
13.
Write short notes on the following :
(a)
Vision
(b)
Core Competence
(c)
Business Definition
(d)
Cost Leadership.