Download Original PDF
Get the official Barkatullah University print version scanned document.
🤝 Help Your Juniors!
Have previous year question papers that aren't on our website? Help the next batch of students by sending them to us! With your consent, we will proudly feature your name as a Top Contributor on our platform.
Submit Papers 📩Roll No ...
Total No. of Questions : 13
[Total No. of Printed Pages : 3
DV-426
M.B.A.(F.T.) IIIrd Semester
Examination, 2021-22
Consumer Behavior
Paper - FSM-1
Time : 3 Hours]
[Maximum Marks : 80
Note :- Attempt all the questions.
SECTION - 'A'
Short Answer Type Questions
8×4=32
Note :- Attempt any four questions. All questions carry equal marks.
What is consumer behaviour ? Explain its Importance.
SECTION - 'B'
Long Answer Type Questions
16×3=48
Note :- Attempt any three questions. All questions carry equal marks.
Define the term consumer involvement.
Write short note on consumer Motivation.
How "Personality" Influence consumer behaviour?
What is consumer audit ?
What do you mean by term diffusion of innovation ?
Write the various characteristics of culture.
Write short notes on consumer behaviour studies in India.
Explain the process of consumer decision making and its Importance.
“The buying process starts long before the actual purchase and has consequences long afterwards” justify the statement.
Write short notes on
-
(a)
Reference group
-
(b)
Consumer Perception
Describe industrial buying behaviour. How does it differ from individual buying behaviour.
Describe the ideas of attitude, self concept, and life style and how they influence consumer behaviour.