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Total No. of Questions : 13
[Total No. of Printed Pages : 3
DX-578
M.B.A. (Plain)/(M.B.A.Mkt./Mkt. Mgt./)
(F.T.) IIIrd Semester
(Reg/Ex./ATKT)
Examination, 2022-23
Paper - FMM-2/MMM-2
Advertising Management
(F.T.) IIIrd Semester
(Reg/Ex./ATKT)
Examination, 2022-23
Paper - FMM-2/MMM-2
Advertising Management
Time : 3 Hours
[Maximum Marks : 80
Note :- Attempt any four out of the gives choices. Each questions carries equal marks.
SECTION - 'A'
Short Answer Type Questions
8×4=32
1.
What is the role of media buying houses in advertising, explain in it with one relevent example ?
2.
What is trade show, for what purpose its being used, what type of customers visit the trade shows ?
3.
What is advertising budget, how it is calculated also explain the components of advertising budget ?
4.
What is integrated marketing communication. Why compa-nies use this approach ?
5.
How rural advertising differ from the city advertising, explain it with one example of one product's advertising at both place ?
6.
What are the legal and ethical aspects of advertising, explain in detail ?
7.
Discuss the theory of cognitive dissonance, explain it with one relevant example ?
8.
What do you understand by simulation of primary and selec-tive demand creation by the advertising ?
SECTION - 'B'
Long Answer Type Questions
16×3=48
Note :- Attempt any three out of the given choices. Each question carries equal marks.
9.
Explain the difference between advertising and sales promo-tion, write your openion on which one and when to use among the both or can both be used together ?
10.
Discuss in detail the elements of advertising explain each one in detail ?
11.
What is media, describe the types of media, what is the role of media in advertising and sales promotions ?
12.
Discuss in detail the DAGMAR approach for setting the ob-jectives of advertising ?
13.
Discuss in detail Willbur Schramm's model, what type of com-munication the model uses explain its use in the advertising related communications ?