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Total No. of Questions : 13
[Total No. of Printed Pages : 3
DX-577
M.B.A. (Plain)/M.B.A.Mkt./Mkt. Mgt./Mkt. & Sales Mgt. (F.T.) IIIสณแต Semester
(Reg./Ex./ATKT)
Examination, 2022-23
Paper - FMM-1/FMS-1/MMM-1
Consumer Behaviour
(Reg./Ex./ATKT)
Examination, 2022-23
Paper - FMM-1/FMS-1/MMM-1
Consumer Behaviour
Time : 3 Hours]
[Maximum Marks : 80
Note :- Attempt any four out of the given choices. Each questions carries equal marks.
SECTION - 'B'
Long Answer Type Questions
16×3=48
1.
Explain the concept of consumer Behaviour.
2.
Write a note on "Consumer perception".
3.
Explain the factors involved in consumer decision making.
4.
Differentiate between Absolute and differential threshold.
5.
Elaborate the concept of Tri component model.
6.
Explain the importance of lifestyle of consumers in buying behaviour.
7.
Write a note on "Consumer Attitude.
8.
Explain the concept of consumer behaviour audit.
Note :- Attempt any three out of the given choices. Each question carries equal marks.
SECTION - 'A'
Short Answer Type Questions
8×4=32
9.
Explain the role of consumer behaviour in making marketing strategies.
10.
Explain the concept of "Information search process" in detail.
11.
Write a detailed note on "Influence of personality in Buying".
12.
Explain the importance of diffusion of innovation in detail.
13.
Elaborate the concept of industrial buying behaviour in detail.