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Roll No.
Total No. of Questions: 13
[Total No. of Printed Pages : 03]
UC-569
M.B.A. (Plain)/M.B.A. (Mkt.)/Mkt. Mgt./Mkt &
Sales Mgt.)(REG/EX./ATKT)
Examination, 2024
(Full Time)
(Third Semester)
CONSUMER BEHAVIOUR
FMM-1/FMS-1/MMM-1/Spl.
Time : 3 Hours]
[Maximum Marks : 80
Note : This question paper is divided into two Sections. Attempt both Sections.
Section A
4x8=32
(Short Answer Type Questions)
Note : Attempt any Four questions. All questions carry equal marks.
1.
Define consumer behaviour and its importance in marketing.
2.
Explain consumer behaviour audit.
3.
What do you understand by consumer motivation ? Explain.
4.
Write a note on Consumer Motivation.
5.
How personality and self-concept influence buyer behaviour ? Explain.
6.
Elaborate the role of Psychographics and lifestyle in consumer behaviour.
7.
Discuss culture and consumer behaviour relationship in today's scenario.
8.
Highlight the changes in consumer behaviour in Digital Era.
Section B
3x16=48
(Long Answer Type Questions)
Note : Attempt any Three questions. All questions carry equal marks.
9.
Explain consumer involvement and decision-making.
10.
Discuss the process of information search in consumer behaviour.
11.
Discuss tri-component and multi attribute model of consumer behaviour.
12. (a)
Reference group influence
(b)
Family decision-making.
13.
Explain consumer segment and targeting in online marketing mix.