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Submit Papers đŠNote : Attempt the questions according to instructions in each Section.
Section A
Note : Attempt any Four questions. All questions carry equal marks.
Explain the role of advertising in marketing process.
Explain the social aspects of advertising.
Briefly elaborate the Wilbur Schramm's model of advertising.
Write a note on 'Logo', 'appeal' and 'Layout' in advertising.
Write down the functions of Media Buying Houses.
Write down the functions of Advertising agency.
Explain the approach of designing sales Promotion Campaigns.
Write a note on 'Affiliate Marketing'.
Section B
Note : Attempt any Three questions. All questions carry equal marks.
Explain the theory of Cognitive dissonance in detail.
Explain the planning of advertising in detail and its impact on marketing.
What is the effect of social media on advertising today ? Explain in detail.
Explain the differences and Functions of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Write a detailed note on 'Advertising Budget'.