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Total No. of Questions : 13
Total No. of Printed Pages : 3
DY-314-B
M.B.A. Plain (F.T.) (Vth Semester
(Reg./Ex./ATKT) Examination, 2023
Management of Retail Operation
Paper - FSR-3
Time : 3 Hours]
[Maximum Marks : 80
Note :- Attempt all the questions.
SECTION - 'A'
Short Answer Type Questions 4×8=32
Note :- Attempt any four questions. Each questions carries 8 marks.
1.
Briefly explain the concept of Retail Strategies.
2.
Explain the functions of retail Management.
3.
What do you understand by trade area analysis and research? Explain.
4.
Explain the components of retail store operations.
5.
Explain the functions of Mall Management.
6.
Write down the applications of IT in retail.
7.
Explain the importance of online retail.
8.
Write short notes on "Retail audit".
SECTION - 'B'
Long Answer Type Questions 3×16=48
Note :- Attempt any Three questions. Each questions carry 16 marks.
9.
Elaborate the location Strategies required for Successful retailng.
10.
Explain the role of market research in assessing demand for retailers.
11.
What is the import of technology in IT on retail function? Explain.
12.
Explain the method of performance evaluation of retailing.
13.
Write down the concept of Management of retail brand in detail.