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Submit Papers đŠM.B.A. (E.T.) (New) (Mkt. Mgt./Mkt. & Sales Mgt.) Examination, 2024
(Fourth Semester)
SERVICE MARKETING
Paper-FMM-8/FMS-8
Note : This question paper is divided into two Sections.
Attempt both Sections.
(Short Answer Type Questions)
Note : Attempt any Four questions. All questions carry equal marks.
Briefly describe service classification.
Discuss the tools of promotion for services.
Write a note on customer expectations.
What are the factors involved in pricing a service product ? Comment.
Discuss the measuring of customer satisfaction in service marketing.
Write a short note on Service Profit Chain.
Discuss service guarantee and complaint management.
Write a note on Service life-cycle.
(Long Answer Type Questions)
Note : Attempt any Three questions. All questions carry equal marks.
Define Marketing Mix. Explain 7P's of Service Marketing Mix.
Explain various strategies for influencing customer perception.
Discuss distribution strategies and challenges in service marketing with examples.
Explain any one popular model of service quality in detail.
Define Services. Discuss the consumer behaviour in services with live examples.