International Marketing Management - BU 2021 Question Paper

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M.Com. IV^th Semester (CBCS) Examination, 2021

Fin. Mgt.

Paper - 402

International Marketing Management

[Maximum Marks: 60

Note :- All questions from each section carry equal marks. All questions are compulsory and answer limit are approximately 250 words. Start the answer of each section from new page. Maximum limit of pages of answer booklet are approximately 16 pages. Answer should be written by the student in his/her own handwriting mandatory. The first page of answersheet should be download by the student from university website is mandatory.

नाष्ट - प्रत्येक खण्ड से पूछ गये प्रश्ता के अंकस्मान है । प्रत्येक खण्ड का उत्ता रनवी न पृष्ठ से प्रारम्भा करे हल करें । उत्तारपुस्तिका की संख्या 6 सपृम्पठन् क्तःअधि क नहा । विद्याथी द्वारा स्वयं की हस्तलिपि मे ं उत्तार है । विद्याथी उत्तरपुस्तिका का प्रथम पृष्ठ विकचालककी कस. कृटस प्राप्त करे ं । (प्रत्येकप्रसका उ समान्य 250 शब् दा से अधिक नहा।)

Define international marketing.

अन्तराष्ट्री यविपणन का परिभाषित की जिए।

What do you understand by geographical environment?

भागा लिक वातावरण से आपक्य समझते है ?

What is Evaluation Matrix?

मूल्यांकन मै टिक्सक्य है ?

What is Product Planning?

उत्पादयता क्य है ?

What is international Marketing information system?

अंतराष्ट्रीयविपणन स चना प्रणाली क्य है ?